There are 3 things every leader needs to know about any crisis:
Crisis Fact # 1 – They usually don’t occur on a Tuesday afternoon in the summer when things are slow, all key personnel are available, and everyone has free time.
Crisis Fact # 2 – The crisis itself is often not what causes the most harm to an organization or an individual – the response is.
Crisis Fact # 3 – Results usually mirror preparation – a prepared organization suffers less collateral damage for a shorter period of time than an organization that is “learning as we go.”
There are two things that an organization can do when facing a crisis or controversy:
- Sit back, communicate in the executive office only, let the crisis play out and allow the media to define yourself (and/or your organization). Get in the position of responding daily for weeks or months at a time as your core business struggles and employee morale sinks./li>
- Learn how to prepare for a crisis before it happens, and learn how to handle it as it plays out. Learn the various phases of a crisis scenario and what to do during every one. Learn how to define yourself and your organization and make sure that message is heard.
Princeton Public Speaking can train you and any key personnel so that when controversy or crisis comes, you are ready to take the kind of dynamic and proactive steps necessary to weather potential storms.
Learning Effective Crisis Response
Regardless of whether you are in a crisis or are planning ahead for a potential “just in case” situation, it is critical that you are ready. Princeton Public Speaking will help you get there.
We will help you identify and address potential and emerging crisis situations. Our crisis response training will help you take the steps necessary to ensure that your message is heard.
We will work through a myriad of scenarios to ensure that you are as comfortable as possible when camera crews arrive, stakeholders are calling, employee “buzz” is building, and customers are curious.
Princeton Public Speaking Crisis Response Training Will:
- Help you determine when to communicate, what to communicate, and to whom to communicate
- Craft messages that will work
- Identify problematic messages that will fail to resonate
- Address weaknesses and “pain points”
- Mitigate potential damage
- Prepare you and your organization for hostile questioning
- Prepare you and your organization for difficult media and public encounters.
- And much more…
Whether you are currently dealing with a crisis or wish to begin the important work of preparing for a potential situation, we can help.
It pays to be ready.