I apologize in advance for two posts in one day, but……wow.
Leadership at BP really just doesn’t seem to understand crisis communication, at all.
I can’t even begin to make sense of this, and what BP thought they were going to accomplish by doing this tonight…completely contrary to what I believe BP should be doing.…
Courtesy of the Daily News:
BP says profits from spilled oil will benefit new wildlife fund
BY Meena Hartenstein
DAILY NEWS STAFF WRITER
BP has a message for the oil-soaked wildlife off the Gulf Coast: we’re just here to protect you!
That’s right, the British oil giant – which has scrambled since April to stop the flow of millions of gallons of oil into the Gulf of Mexico – announced Tuesday that it has created a new wildlife fund to benefit from any proceeds BP makes on the sale of captured oil from the spill.
“We’ve already launched the largest environmental response in history, and BP is committed to protecting the ecosystems and wildlife on the Gulf Coast,” said Chief Executive Tony Hayward.
The announcement comes as BP finally seems to be making some progress – and potential profits – on containing the oil. The company announced earlier Tuesday that it had collected 14,800 barrels on Monday, up significantly from the day before, and front month futures for crude oil are at $72 a barrel. In addition to the oil being harnessed by the well containment systems, proceeds from oil recovered through skimming operations will also go into the fund.
So just how much money can the impacted critters expect to see dedicated to their cause? In keeping with what Americans have come to expect from the oil company since the Deepwater Horizon rig explosion in April, BP admitted it can’t actually predict that number. Instead Hayward released a statement that said, “We believe these funds will have a significant positive impact on the environment.”
Oil from the spill has washed up all the way from Louisiana to Florida, decimating unknown numbers of birds and other wildlife. The Coast Guard estimates the cleanup process could take years.
This latest olive branch to the Gulf Coast isn’t BP’s only attempt at PR damage control. Many Internet users have realized the company is also buying up keywords on popular search engine sites like Google, Microsoft Bing, and Yahoo! so that typing in the words “oil spill” now leads to BP’s very own internal press page.