Developing and communicating an effective message is not easy. That being said, I have always found three questions to be extremely useful in the identification and development of a message: 1. What am I/are we trying to accomplish? 2. Who cares? (Who is my/our audience?) 3. Why should they/do they... 

There is a saying in boxing that holds true for public speaking – “Styles Make Fights.”  Styles also make presentations, speeches and media appearances – every person is unique and every person has a unique style, something that works for them.  This is why I have always felt that the idea... 

“People who are carrying out such heinous crimes, they want to shake our resolve. And I want to address them. We will not buckle. We will fight you. We will fight you because we want stability and peace in Pakistan. You are on the run, and we know that. We defeated you in Swat and Malakand....