Challenge Day – The Power of Words Challenge Day – The Power of Words This video was taken a few years ago at Yuba City High School (CA). It is one of the most powerful clips I have seen, and illustrates the power of words and messages in a way that very few speeches or presentations can. Challenge... 

Politics 101 – Define yourself before your opponent has an opportunity to define you. This simple rule applies to message development and messaging as well.  Define your message before your opponent/the opposition can define your message. Then Senator Obama was masterful at this, defining his... 

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As a teenager, I still have vivid memories of rushing home from wherever I was to see if my latest crush had called and left a message. Times have changed.  Teenagers today don’t have to wait by the phone or check an answering machine — they might get a text or call ”on the cell” immediately... 

When you figure it out, please tell me. In all seriousness, in order to effectively communicate with someone, you need to have a basic understanding of that person’s frame of reference. Through extensive lecturing at high schools and universities (as well as my niece torturing me by continuously...